Have Google Analytics on your website? Here’s why you need to have a Privacy Policy

Image of a laptop with a privacy policy on the screen.

In this article, we will discuss the Personally Identifiable Information (PII) that Google Analytics collects, the privacy laws that you may be subject to due to the fact that you have this tool on your website, and Google’s Privacy Policy requirements so that you can ensure that your use of Google Analytics does not put you at risk of privacy-related fines and lawsuits.