Digital Marketing and Analytics

{DEVADiGM} manages Facebook ads, Google Adwords, Bing ads, and email marketing campaigns, and tracks analytics to help our clients see results and increase profits.

Marketing is not a new concept in the business world. Businesses have been advertising for as long as papers have been printed and signs have been made. Digital marketing is not a new concept, although some small businesses and entrepreneurs have yet to dip their toes in the pool.

Others tried it once or twice without results and gave up, brushing it off as something for other, bigger companies. The truth is all companies looking to grow their business should have an advertising budget, and run marketing campaigns.

Target Audience

Understanding your target audience is the foundation for a successful digital platform. {DEVADiGM} invests the time to learn about the demographics, interests, needs, and buying habits of your target audience. Our most successful marketing campaigns are those that have a clear set of avatars, and a specific audience in mind.

Digital marketing campaigns that are aimed at female college students 18-22 years old will look different than those aimed at 30-50 year old employed male golfers. The platforms, images, and text will vary.

Small businesses have many sites and apps available for them to invest their digital marketing budget in. The two most popular and successful are Facebook ads and Google Adwords. These two digital giants are able to utilize their massive amounts of data and create the analytics needed to identify consumers interests, needs, and buying habits.

Facebook Ads

Arguably, the most popular and effective digital advertising platform is Facebook Ads. Facebook has grown to over 1 billion users worldwide, and they have been able to collect an extraordinary amount of data due to the personal aspect of the social media platform. Facebook knows our demographics including where we are located, what we like, and what we buy. Because of this collected data we can market to our specific target audience.

Google Ads

It’s no secret that Google is a data collecting behemoth with it’s countless servers and stored information. Google tracks and stores the details of every search in order to create an analytical dream. If you are selling a product there is no better way to increase sales than to advertise your product on Google. You want your product or service to appear in Google searches when potential consumers explore their options online. If you have a top competitor, {DEVADiGM} can run an ad campaign that puts you on top of Google search results when people search for your competitor.

Email Marketing

Email marketing is an effective way to keep your business fresh in the minds of customers. Successful email marketing campaigns can include scheduled newsletters, product and services, tips and tutorials, promotions, and more!

{DEVADiGM} would love to design and execute an effective email marketing plan for your business.


Devadigm offers Google and Bing analytics to help small business owners track website analytics and improve performance

Analytics is the analysis of large sets of business data. A common mantra in the corporate world is, “if you can’t measure it, you can’t manage it”. Although the origin and accuracy of that statement is debatable, there is truth in the fact that results can be more effectively managed when they can be measured.

Google Analytics

Google Analytics is the cream of the crop in web analytics. The data collection and management tracks all the metrics needed to make successful marketing decisions. The reporting and analysis options include various segmentation and filtering options . This allows you to track your customers path from acquisition to purchase and beyond. Imagine the benefits of knowing how customers found your website and what steps they took on their path to purchase.

Bing Analytics

Although Google is the top dog in the analytics world, Bing is a strong #2. Nearly one third of web searches in the U.S. are done on the Bing network, and roughly a quarter of the searches on Bing are unique to customers who don’t use Google.

Get Started Today

Talk to {DEVADiGM} to learn more about how a digital marketing campaign could help your business.