How to Create a Link on a WordPress Website

One of the key components to a website is the ability to create a link to additional information and resources. Links can direct users to other internal pages on your website, external pages, documents, such as a pdf, videos, and more. Having an effective linking strategy that utilizes both internal and external links is important to search engines and thus helps improve your search engine ranking position (SERP).

In this video and tutorial, I’m going to show you how to quickly and easily link text in a WordPress website. So, we have a blog article here that has a video and I want to link to the video on YouTube in case people would prefer to go to YouTube to watch it there.

Create a Link in WordPress

The first thing I recommend is to actually go to the site that you want to link and copy the URL from there. A lot of times I’ll just copy it from the address bar to make sure that it includes https or http and www. if necessary. You want to make sure that you’re linking the full URL correctly.

Then you just go back to your WordPress page or post and highlight the text that you want to link.

Screen shot of text that is highlighted with the link icon showing.

Then you click on the link icon and press CTRL V (Or the Mac Button and V) to paste the link in there.

Search field used to add the url to create a link on a WordPres website.

If the link is an external link, meaning the user will be sent to a different website, I suggest selecting this option to open it in a new tab. That way your visitor doesn’t have to leave your website; they can look at the resource in a different tab and then come back to your site when they’re done.

Click “Enter” and you’ll see the text turn blue, indicating it’s a link.

Finally, click “Update” and then view the page and test the link to confirm it works.

That’s all you have to do to create a link on a WordPress website.

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