Have Google Analytics on your website? Here’s why you need to have a Privacy Policy

Image of a laptop with a privacy policy on the screen.

In this article, we will discuss the Personally Identifiable Information (PII) that Google Analytics collects, the privacy laws that you may be subject to due to the fact that you have this tool on your website, and Google’s Privacy Policy requirements so that you can ensure that your use of Google Analytics does not put you at risk of privacy-related fines and lawsuits.

10 Tips for Writing Your Business Blog

Increase traffic to your website and enhance your SEO with an effective business blog page. {DEVADiGM} is your source for advice and services to enhance your digital presence, including blog content writing and digital marketing. Here are our top tips on how to write a business blog that will drive more visitors to your business’ website.

6 Ways a BOGO Sale Can Help Your Business

Woman shopping a Buy one get one (BOGO) sale on a laptop

BOGO is a proven sales tactic with many variations. It creates a sense of urgency, pushing customers to make a purchase. On the other hand, a flash offer prevents customers from getting used to buying on the discount terms. The Buy One, Get One Free strategy is a great discount technique to use to appeal to consumers. Using multi-media platforms to shout out your offer can help you target a specific audience and reach a larger base of consumers.